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Who:     The MathWorks (Booth #201), the world’s leading developer of software for technical computing and Model-Based Design for engineers and scientists in industry, government, and education. 

What:   MathWorks engineering experts to deliver six technical presentations, participate in two panels, lead a workshop, and host a seminar with guest keynote speaker Professor Bob Brodersen, University of California Berkley, John Whinnery Chair Professor, and Co-Scientific Director of the Berkeley Wireless Research Center.

Where/When:     GSPx 2005, The Santa Clara Convention Center, Santa Clara, California, October 24 - 27, 2005.

GSPx 2005 is the most comprehensive embedded solutions event for design engineers and senior-level executives who develop and manage embedded technologies.  The 2005 technical program will feature in-depth discussions and presentations from MathWorks engineering experts on Model-Based Design for signal processing and communications. Topics include software-defined radio, video-based active safety systems, and wireless communications design.

The MathWorks will participate in the following events:

Technical Presentations

• Tuesday, October 25, 8:00 a.m. – 11:00 a.m. , Room 202.   Zoran Kostic will present “Software Defined Radio: Signal Processing Subsystems Development, Code Generation, and Systems Integration.”
• Wednesday, October 26, 8:00 a.m. – 10:30 a.m., Room 202.  Dave Jackson will present “Accelerating Automotive Video-Based Active Safety System Development with Model-Based Design.”
• Wednesday, October 26, 10:00 a.m. – 12:00 p.m. , Exhibit Hall Theater.   Antonin Ancelle will present “Design and Implementation of Embedded Motor Controllers.”
• Wednesday, October 26, 10:00 a.m. – 12:00 p.m. , Exhibit Hall Theater.   Sudhir Sharma will present “Design and Verification of Signal Processing Systems Using Model-Based Design.”
• Wednesday, October 26, 5:00 p.m. – 6:00 p.m. , in the Poster Presentation Area in the Exhibit Hall.   Houman Zarrinkoub will present “Design of Multistage Filters Using CICs.”
• Thursday, October 27, 8:30 a.m. – 11:00 a.m. , Room 208. Colin Warwick will present “Using Signal Processing Algorithms and RF Behavioral Models to Optimize Wireless Communication Designs.”

Technical Workshop

• Monday, October 24, 8:30 a.m. – 12:00 p.m., Room 207.  Dave Jackson will deliver a workshop on applying Model-Based Design using Simulink® to the design, implementation, and verification of video applications on TI DSPs. The workshop covers every step in the system design process, from modeling, simulation, and code generation to implementation on TI DSPs and verification of the generated code in real time.

Panel Discussions

• Wednesday, October 26, 9:00 – 10:00 a.m., Room 203.  Ken Karnofsky will participate in the panel, led by Jeff Jussel, VP Marketing and Americas General Manager, Celoxica, “What Impact will the Development of Electronic System Level (ESL) have on Signal Processing Technologies?”
• Wednesday, October 26, 4:00 p.m. – 5:00 p.m., Exhibit Hall.  Ken Karnofsky will moderate the panel, “FPGAs vs. Processors: What’s the Right Choice for Signal Processing?” Panelists include representatives from: Altera, Analog Devices, Inc., ARM, Berkeley Design Technology, Inc., Texas Instruments, and Xilinx.

MathWorks Seminar

• Thursday, October 27, 12:00 - 5:00 p.m. (luncheon included), Room 203.  MathWorks engineers will host a free seminar, “Developing Wireless Systems with MATLAB®and Simulink.”   This event features a keynote address by Professor Bob Brodersen, University of California Berkley , John Whinnery Chair Professor, and Co-Scientific Director of the Berkeley Wireless Research Center . Visitwww.mathworks.com/seminars/gspx to register.

To learn more about how MathWorks products are used in embedded signal processing, visit Booth #201 at GSPx.